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Feb 19, 2013 07:01
Category: General News

Microsoft On Big Ad Binge For Email

SAN FRANCISCO (AP) — Microsoft is so confident it has the Internet's best email service that it's about spend at least $30 million to send its message across the U.S. The barrage begins today when Microsoft Outlook.com escalates an assault on rival services such as Google Inc.'s Gmail. Outlook.com will be featured in ads running on primetime TV, radio stations, websites, billboards and buses. Microsoft expects to spend somewhere between $30 million to $90 million on the Outlook campaign, which will run for at least three months.