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Mission Statement

Our Mission:
We are a family who believes in Christ and feels compelled to share Him by creating and nurturing enduring friendships.

Our Core Values:

At Positive Life Radio we are compelled to:

  • Be approachable
    Philippians 1:9-11 So this is my prayer: that your love will flourish and that you will not only love much but well. Learn to love appropriately. You need to use your head and test your feelings so that your love is sincere and intelligent, not sentimental gush.... making Jesus Christ attractive to all, getting everyone involved in the glory and praise of God.
  • Demonstrate integrity
    1 Chronicles 29:17 I know, my God, that you test the heart and are pleased with integrity. All these things have I given willingly and with honest intent. And now I have seen with joy how willingly your people who are here have given to you.
  • Pursue a devotion to service
    Matt 5:14-16 Here's another way to put it: You're here to be light, bringing out the God-colors in the world. God is not a secret to be kept. We're going public with this, as public as a city on a hill. If I make you light-bearers, you don't think I'm going to hide you under a bucket, do you? I'm putting you on a light stand. Now that I've put you there on a hilltop, on a light stand—shine! Keep open house; be generous with your lives. By opening up to others, you'll prompt people to open up with God, this generous Father in heaven.

Who We Are:

  • A community of believers—the staff, the listeners, supporters and friends. 
  • A cooperative effort of partnering stations around the Northwest—and around the world on our website.
  • Financially supported and programmed for people of many faiths.
  • Ownership of stations broadcasting Positive Life Radio. All station owners are non-profit organizations as defined by the IRS.
    • KGTS 91.3 is owned and operated by Walla Walla University
    • KEEH 104.9 is owned and operated by Upper Columbia Media Association
    • KPLW 89.9 is owned and operated by Growing Christian Foundation
    • KYPL 91.1 is owned and operated by Growing Christian Foundation
    • KPLL-LP 94.9 is owned and operated by Lewiston Christian Radio Association
    • KAUC 89.9 is owned and operated by Upper Columbia Media Association

How We Do It:

  • Music with a message that encourages and challenges us all. 
  • Heavy involvement with community events: bringing you concerts by Christian artists, assisting local churches in promoting their events, and partnering with them in serving the communities we're in. 
  • Through our Hands & Heart initiative. International projects such as Rice for Cambodia and Days of Compassion; local projects such as Christmas in July food drive.

Why We Do It:

  • We have a love for God, our communities, our neighbors, and the beautiful Northwest.
  • We are excited about sharing with others how God has changed us and can change them as well.